top of page


Navigating Distribution Channels in the Cosmetics Industry: Strategies for Success
A brief guide on cosmetics distribution strategies and channels
Feb 22, 20245 min read


The 16 common mistakes cosmetics brands make
1. Understanding the customer and her/his priorities: The ultimate goal of each brand is to find its customer and ideally a loyal...
Nov 20, 20234 min read


How to Drive Growth in the Conditions of the Uncertainty?
This is a question probably each of us is asking more and more often. On one hand we are living through the time of progress,...
Oct 17, 20225 min read
bottom of page